TORONTO, June 23, 2011 /CNW/ - On Thursday June 23 at 12:00PM, Spider Jones and his Believe to Achieve Organization join TD, Greenwin Inc., Doorsteps Neighbourhood Services and Literature for Life to launch Spider's Web Youth Empowerment Initiative; and a community basketball court sponsored by TD.

This pilot project, headquartered at 160 Chalkfarm Drive in Toronto with day to day operation being supervised by Doorsteps Neighbourhood Services, will offer underserved youth in Ward 7 a safe haven where they can learn the skills necessary to overcoming adversity through boxing, computer training and mentoring. Literature for Life will provide a literacy program encouraging children to read and participate in learning.

Motivational speaker/journalist, Spider "Chuck" Jones will be joined by a TD representative, as well as Kevin Green, President of Greenwin Inc. and Ward 7 City Councillor, Giorgio Mammoliti to launch the initiative, which will ultimately cater to all Ward 7 youth.

"We need to engage our children in these turbulent times and teach them how to make the right choices and deal with peer pressure," says Jones. "Education is the liberator of all. It's not where you come from in life; it's where you're going that counts."

Adds Councillor Mammoliti: "This is a great example of how the private sector has stepped up to the plate to support a community in need. My vision for the future of the community I represent and neighbourhoods throughout our city is to have the public and private sector work together to deliver these types of programs in underserviced areas."

"With the swimming pool, community centre and now, the basketball court, literacy and mentorship program, this site has become a community hub," says Green. "That's been the goal from the start."

Launch event information: Thursday June 23 at 12:00PM (180 Chalkfarm Dr.)