Cary J. Green
Since 1980, Cary has been responsible for all of Greenwin's political relationships related to the development process.
He has been instrumental in the development of over 10,000 purpose-built rental apartment suites, including 2,000 affordable, non-profit and Toronto Community Housing units, and upwards of 1,000 condominium and freehold residential units. Cary has also developed projects in Florida, Montreal, Ottawa and Moncton, N.B.
Cary has been active on the boards of the Canadian Jewish Congress, Canada Israel Committee, the Canadian Friends of Rambam Hospital, the Association for the Soldiers of Israel and the Israel Children's Centers. He served for 12 years as an advisor with Toronto's Southern Ontario Region of Salvation Army. He also dedicated four years to the Realizing the Dream Foundation working directly with Martin Luther King III.
Cary is the Co-founder and VP of the Harold Green Jewish Theatre, Founder of the Canadian Friends of the Interdisciplinary Centre in Herzliya, and recipient of the Queens Diamond Jubilee Medal for his early membership with the Canadian Coalition against Terrorism.
He has been an advisor to both Kehilla and B'nai Brith for their affordable housing, as well as a long-standing member of Toronto's Urban Development Round Table on Housing. He has taken numerous politicians, Union leaders and business people on trips to Israel, building shared values and support with them.
President & CEO
Kevin leads Greenwin's acquisition, financing and revitalization initiatives. He has successfully guided the organization to be the industry leader in the areas of corporate social responsibility and repositioning of existing rental stock.
A tireless community leader, Kevin works with several social reform organizations that combine property management and social programming to increase the quality of life in Toronto's Black Creek community.
Kevin is President of the Israel Tennis Centers Foundation Canada, an organization dedicated to bringing peace to the Middle East through coexistence.
Executive Vice President, Community Development & Revitalization
Eric has been instrumental in the redevelopment and enhancement of many of Toronto's leading hospitals, including Mount Sinai, Princess Margaret, Scarborough, Wellesley and North York General. He has also played a role in Greenwin's office, industrial, infill housing, condo, high-rise, and small suburban housing projects.
Today, he works with Greenwin's charitable partner organizations. He is also a frontline volunteer at Victim Services Toronto, where he works with police and private citizens in serious distress and criminal situations.
Chief Financial Officer
Ron leads all finance strategy with a focus on enabling Greenwin's industry-leading investment in development and property management. He specializes in mergers and acquisitions, financing, operational efficiencies, financial management, and reporting.
As Greenwin's Chief Financial Officer, he is responsible for all financial and accounting aspects of Greenwin's residential and commercial portfolios as well as budgets, processes, controls and the supporting IT systems.
He has held posts at both public and private organizations, including the position of SVP Finance/Chief Financial Officer for Shiplake Properties, Gamma-Dynacare Medical Laboratories, and Cabletel Communications Corp.
Ron has also served extensively in the non-profit sector. Most recently, he was Chief Financial Officer and Senior VP at the UJA Federation of Greater Toronto, one of Canada's largest charitable organizations. There, he oversaw all financial entities, such as the Annual Campaign, the Jewish Foundation, and the Capital Campaign. He also oversaw the association's construction/property management arm, which was responsible for approximately $250M of construction in the GTA.
Ron holds a BA in Commerce from the University of Toronto. He is a Chartered Accountant (Canada) and Certified Public Accountant (Illinois).
Chief Operating Officer
Patrick's finance and industry experience have earned him the respect of his peers and staff at all levels. Managing a wide variety of residential properties, Patrick has run Greenwin's blended housing portfolio, which includes multi-residential, non-profit, affordable and Toronto Community Housing, since 2012.
Today, as Greenwin's Chief Operating Officer, Patrick works closely with the Ownership Group
on the company's overall strategy and execution while maintaining oversight of Greenwin's
residential operations and strategy.
Vice President, Finance
As Greenwin's Vice President, Finance, Jess oversees the Finance Team in providing services to its clients in the areas of accounting, financial planning and analysis, revenue administration, and accounts payable. Jess leads his team with a focus on providing value-added financial information and services to enhance the assets of Greenwin's clients.
With many years of experience in property management and real estate development, Jess has held several senior positions in both private and public companies. A strong educational background, having obtained an Accounting Diploma from Seneca College and a Master of Business Administration graduate degree from Laurentian University, complements Jess' work experience. Jess is also an accredited accountant with the designation, Chartered Professional Accountant.
Outside of Jess' career, he is an advocate for giving back to the community through his various volunteer services. Jess is a member of the Knights of Columbus Council 11098, a charitable organization, which raises funds to support local charities in the Durham Region. Jess also served for 14 years as Treasurer of Ajax-Pickering Dolphins Minor Football Association and Pickering Panthers Minor Hockey.
Associate Vice President, Operations
Murray oversees the day-to-day operations of Greenwin's extensive portfolio of properties and development projects across Ontario and eastern Canada. Working with a dynamic team of Site Managers, third-party Property Administrators and internal teams, Murray strategically develops, implements and maintains effective operating procedures in accordance with industry best practices.
Since entering the property management industry in 1998, Murray's expertise and leadership has earned him the respect of peers and clients alike. Prior to joining Greenwin he held several leadership roles within the property management industry, most recently serving as Regional Director for Transglobe Apartment REIT.
Murray received a Bachelor of Arts in Political Science and Government from Concordia University in 1979, where he played on the university's varsity football team. Today, he continues to share his passion for athletics and mentorship through his volunteer work as a little league baseball coach.
Associate Vice President, Operations
Since 2012, Janet has worked to maintain Greenwin's reputation for excellence in property management among our extensive portfolio of third-party clients across the GTA and southwestern Ontario. Working closely with a team of Property Managers, Janet provides a dynamic source of direction and leadership to proactively identify client needs and maintain the highest possible standard for client services.
Janet began her career in the property management industry in 1992, shortly after earning her degree in business. Prior to working at Greenwin, she held several high-level positions across the industry, including serving as Operations Manager for Capreit where she oversaw over 2000 suites across Mississauga and Etobicoke, and successfully running her own marketing and leasing company. She was recognized as FRPO's "Property Manager of the Year" in 2010.
Outside of her career, Janet is an advocate for giving back to the community and has assisted with several toy drives for underprivileged youth in the Jane and Finch corridor. She also enjoys music, fitness and relaxing with her dogs.
Chief Information Officer
Brian is passionate about providing strategic, custom-driven business technology solutions. His attention to the culture of the business continues to be instrumental in achieving and sustaining high-impact, innovative technology results.
Brian is a member of the CIO Association of Canada, and an active member in the IT community, speaking and attending CIO roundtables, participating as a moderator and panelist at industry events, and working within the start-up community.
Vice President, Construction & Physical Operations
Mark graduated from the Civil Engineering program at Durham College in 1982. Following this, Mark operated his own commercial interior construction company before joining Greenwin in 1988. As a hands-on maintenance supervisor, Mark has developed his skills and knowledge of high-rise structural construction and mechanical systems while project managing all asset-renewal projects.
Mark's many decades of experience provide clients with asset-renewal capital planning budgets, project management services, due diligence reporting for asset acquisitions/dispositions, and continuing supervision of physical operations through preventative maintenance.
Vice President, Quality Assurance & Compliance
Robert is responsible for driving, establishing and sustaining quality assurance throughout our portfolio of residential and commercial properties while delivering value to clients by maximizing revenue and reducing operating costs.
With many years of experience in procurement, operations and business development with landlords, REITs, banks and insurance companies, Robert has worked as COO for Tristar Group, where he specialized in managing government contracts in property service and tender fulfillment; Founder and President of Intraurban Services Corp., which provides integrated construction and property services to the multi-residential marketplace; and Founder of SuiteReturns Inc., which specializes in the conversion and repositioning of rental space and the reclaiming of underutilized spaces.
Robert received an Honours Degree in economics and psychology from York University, and continued courses in energy management from the Masters of Environmental Studies program at York University.
Robert has served on various non-profit boards over the years and is currently a member of the Board of Directors of Aaron's Apple, which provides direct funds for medication and patient amenities for chronically ill children.
Vice President, Marketing & Leasing
Lucy Gouveia runs Greenwin's dynamic, multi-award-winning marketing and leasing department. Focusing her talents on the planning and marketing of a wide range of assets – including third-party managed properties, repositioned portfolios and new developments – Lucy prioritizes quality control, cost efficiencies and customer service in order to maximize value for our clients.
Lucy began her real estate career with RioCan. She has since worked in a marketing and communications capacity with national firms such as Canadian Tire REIT, MetCap Living, Timbercreek Asset Management and Realstar Residential. In her current role, she oversees the marketing for more than 17,000 rental suites, 1,000,000 sq.ft. of commercial space and several new development sites throughout Ontario and Quebec.
Passionate about relationship-building, mentorship and innovative problem solving, Lucy has a positive, motivational attitude that she imparts on her entire team. Lucy studied hospitality at Humber College and is a member of many professional associations, including: the International Council of Shopping Centres, the Federation of Rental-Housing Providers of Ontario, the Building Owners and Managers Association, and the Greater Toronto Apartment Association. She lives in Orangeville with her three children, and spends as much of her free time as possible travelling with her family.
As Director of Greenwin's Toronto Community Housing portfolio, Shaun oversees the unique day-to-day operations of a diverse portfolio of over 2,500 units. He also serves as Regional Director of Greenwin's Birch Housing portfolio, which provides affordable, quality housing to individuals, families and seniors in need across the GTA.
Shaun has a long history at Greenwin, starting his career at the company at just 16. Working during summers and on school breaks, he accumulated a breadth of experience in the industry before even getting his diploma. Shortly after earning his Bachelor of Arts in Psychology, Shaun returned to Greenwin to dive head first into the property management industry and hasn't looked back since.
In his spare time, Shaun enjoys cheering on Toronto's favourite sports teams and adding to his collection of vintage toys.
Director, Operations Non-Profit Housing
Derek oversees the intricate day-to-day operations and asset management of Greenwin's full non-profit and affordable housing portfolio, consisting of over 2,000 units. He received an Honours Bachelor of Arts in Economics from the University of Waterloo before starting his career in property management.
Since joining Greenwin as a Senior Property Manager in 2013, Derek has excelled at managing a core group of assets; establishing a solid track record with staff, clients and Board Members. In 2017, he was honoured by the B'nai Brith Affordable Housing Board for his outstanding service.
Director, Greenwin Cares
As Director of Greenwin Cares, Lily manages the day-to-day operations of Greenwin's charitable and community development arm.
With over 23 years' experience in the property management and development industry, Lily has gained a reputation for her keen understanding of the needs of communities and her ability to implement charitable initiatives to meet these unique needs. She takes a hands-on approach to improving the quality of life for Greenwin tenants in some of Toronto's highest priority neighbourhoods, and has played an instrumental role in multiple successful revitalization and turnaround efforts.
Lily has held a diverse array of positions across the industry, she is able to use her expertise in the areas of operations, finance and strategic planning to expand the scope of Greenwin Cares and the number of communities it is able to serve. Today, GreenwinCares operates and supports a range of social programs throughout the GTA, and has raised over $6 million for charitable initiatives.
Lily holds a Bachelor of Commerce in Information Technology Management from Ryerson University. She is also dedicated to maintaining continuing education, which includes certificates in e-business, telecommunications, business management and human resources.
Lily's commitment to community revitalization extends far beyond her professional capacity. She is a member of Eva's Initiatives for Homeless Youth and is the Treasurer for her local chapter of the Girl Guides of Canada
Regional Director, Quebec
Sam oversees the strategic direction, management, development and growth of Greenwin's residential platform for the province of Quebec.
Prior to joining Greenwin, Sam held key roles in the Montreal market, where he built a strong reputation for success through his involvement and expertise in the areas of acquisitions, dispositions, business development, negotiations, tenant and owner relations, operations, and financial planning for private and public investors. In addition to over two decades of formal experience in the industry, Sam brings a unique perspective to the table from having grown up in the high-rise and condo construction industry.
Sam holds certifications in Business and Property Management as well as a Builders License. In addition to this, he maintains a close eye on the pulse of the industry through memberships in the APCHA Builders' Association, CORPIQ Landlord and Tenant Association and Regie du Batiment Quebec Builders Licence.
Sam is also active in the sporting community. He enjoys interval cycling, ice hockey and was Ville St.Laurent Hockey League VP Operations and League Governor.
Since 2006, Jessica has driven the communications and marketing mandates of Greenwin Corp. Year over year, she has enhanced brand recognition through award-winning marketing and communications campaigns that drive traffic to apartment buildings and solidify Greenwin's visibility in the housing marketplace.
As Director of Partnerships, Jessica oversees all strategic partnership programs for $3.3+ billion in real estate assets (including purpose-built, affordable and non-profit housing). In 2019, Jessica created Suite Stuff, a retention platform within Greenwin that includes Suite Deals (tenant perks and additional revenue streams), Suite Events (online tenant events) and Suite Love (a survey-based tenant relations initiative).
Her team focuses on the execution of public relations campaigns, marketing activations and community partnerships that fiercely protect and promote Greenwin's business and brand. Jessica is particularly passionate about creative direction, reputation management, talent development and the implementation of "one-of-a-kind" appreciation initiatives for our 75,000+ residents.
Career highlights include WXN's Top 100 Most Powerful Women in Canada; the Prime Minister's Volunteer Award; the Queen Elizabeth II Diamond Jubilee Medal; the Property Management Advertisement Award – Social Media; the Property Management Advertisement Award – Corporate Branding, and the Community Service Award of Excellence -- the latter three from The Federation of Rental-housing Providers of Ontario.
In response to a COVID-related increase in homelessness and domestic violence throughout the GTA, Jessica co-founded #one2give, which partners with local shelters to crowdsource essential items for individuals in critical need. Jessica spends her spare time flipping homes in Toronto and the GTA with her husband (and two kids in tow).
As Director of Operations, Jay oversees the operational practices and procedures of Greenwin's extensive residential portfolio of third-party clients across the GTA. Having graduated from McGill University with a Bachelor of Commerce Degree, Jay brings over three decades of experience to the role ranging in contracting, construction and property management.
At Greenwin, Jay has built a strong reputation for success based on his keen eye for detail and ability to consistently maintain client satisfaction. Working closely with Property Managers and internal teams, he is able to facilitate seamless implementation of operational best practices and policies across his portfolio.
As a passionate sports fan, you will find Jay supporting his Toronto teams and taking in concerts whenever he can.
As Director of Research, Phong leads a team that focuses on providing information intelligence and analytics that enables Greenwin to make informed and evidence-based decisions around all aspects of development, including acquisitions, project planning, product design, rental rate projection and market analyses. Phong and his team also provide market analyses to support Greenwin's portfolio of close to 20,000 existing units under management.
Prior to joining Greenwin, Phong spent nearly 20 years with Altus Group and RealNet Canada Inc. - two industry-leading firms, where he oversaw teams specializing in the research and analysis of thousands of residential projects across major markets in Canada.
Phong is a past co-chair of BILD GTA's Education Committee and contributor to BILD GTA's Toronto Builder magazine. Over the years, he has built a reputation as a housing expert and a sought-after speaker for major industry and private client events.
Director, Acquisitions & Development
Jason provides leadership to Greenwin's acquisitions and development team, providing strategic direction as Greenwin works to expand its portfolio of mixed-use, commercial and residential properties across Ontario and Quebec. During his time at Greenwin, Jason has been instrumental in the sourcing and execution of several significant property acquisitions.
Senior Director, Finance
Olive Trifunovic is a Certified General Accountant with more than two decades years of experience in the real estate industry. Olive takes a hands-on management approach to leading, mentoring and developing the company's Finance and Accounting teams. Key corporate functions within this role include daily accounting operations, the preparation of budgets and monthly financial statements, and financial reporting to clients, joint venture partners and owners. She also oversees the implementation of accounting systems as well as efficiency-based upgrades.
Over the years, Olive has worked with a diverse mix of landlords, developers and managers - both public and private - like Yonge Eglinton Centre Management Services, Starlight Investments, Centurion Apartment REIT and Translgobe Property Management.
Olive is an avid music enthusiast and supports a range of animal-rights charities both national and international.
Director, Affordable Housing & Corporate Social Responsibility
In her role as Director, Affordable Housing and Corporate Social Responsibility, Jenn supports the strategic development and direction of Greenwin's affordable housing initiatives and spearheads the company's corporate social responsibility projects. Working with the community and stakeholders, she facilitates a deeper understanding of the intricacies of affordable housing, from inception through to construction and management.
Since joining Greenwin in 2015, Jenn has stood at the forefront of maintaining Greenwin's status as a leader in both corporate social responsibility and customer service. Jenn facilitates the rollout of digital innovation, process improvements and enhancement of the resident experience, ensuring that staff are well versed on all of Greenwin's latest initiatives. Through her work with Greenwin Cares, Jenn supports a broad range of community revitalization projects. She lives by the principle that it's our duty to leave a place better than we found it, guiding her team to always act with that principle in mind.
Jenn's passion for making the world a better place extends beyond her work at Greenwin. She is actively involved in Holocaust education initiatives with the March of the Living and its fundraising activities, and is a speaker with Carrying Testimony. She also serves as a committee member for the Nanny Angel Network, an organization dedicated to supporting families with mothers undergoing cancer treatment. Jenn holds an Honors degree in Business Administration from the Richard Ivey School of Business.