Recently, members of one women-led team at Greenwin spoke with MNP to discuss how their showcase of women empowerment has had a positive influence on a male-dominated industry.
Sally Matteo, Communications Manager at Greenwin, details the ways Greenwin strives to reach a deeper connection with its residents while building a strong community. “We go beyond the standard and push the envelope by learning about our residents and engaging in meaningful ways. This allows us to build communities that stand the test of time,” says Sally. Greenwin takes pride in taking care of their residents, whether it be donating laptops to students to further their education or hosting events and programs for the community.
Sally further highlights the importance of women in the real estate industry, “Women naturally just bring a certain level of nurture and empathy… We’re talking about people’s homes, their communities, and their livelihoods, so it’s critical that we understand their needs and create a space where they can really flourish.”
Alongside Sally, Community Engagement Manger Ossana Ber makes it a point to move the needle with DEI in the workplace. “If we’re not speaking up and having conversations with our residents and other stakeholders, we can’t expect anything to change,” Ossana says.
Ossana explains, “Through our Greenwin Cares arm, we partner with renters, Toronto Police, all three levels of government, security companies, and local businesses, to create a community management collective. This way, you have voices, representation, and input from almost every angle.”
Fourth-generation family member at Greenwin, Jessica Green, knows all too well about the importance of maintaining a happy environment for residents. “We operate at a high level from an operations perspective, but the real magic happens when you add in the community engagement elements like we do through Greenwin Cares. Your residents feel it, your teams feel it, and local stakeholders like city officials, businesses, and the police feel it,” Jess explains.
At Greenwin, a diverse, equitable and inclusive ethos is what fuels our potential. Since 1948, we have taken immense pride in the diversity of our team as well as the rental housing communities we serve. By its very nature, the fabric of our industry is one that weaves together stakeholders from an array of demographics and perspectives. The same is reflected inside our walls. Our team goes the distance to build DEI practices into our business in powerful, authentic, and meaningful ways, always learning and re-working our practices in order to deliver a strategic framework that ignites opportunity for all of our people.
To read the full article by our friends at MNP, click here.