10 Things I Learnt About Leasing Luxury Apartments

By: Betty Anne Anderson

 

 

1. Luxury product is NOT easier to sell;

2. Everyone wants to be treated fairly. If there is an incentive being offered, don't off it only if asked;

3. People are emotional about their pets. Not embracing furry friends is a big mistake;

4. Potential residents pick up on the office "vibe" and how well staff interact. Keep it positive!

5. Referrals are a nice pat on the back. If residents are happy, they will refer their friends without any monetary reward;

6. A hand-written thank you note goes a long way [see number 5]

7. Sadly, people are impressed with mediocre service. If you really go out of your way for someone, it will knock their socks off;

8. Good sales people are good listeners [especially true AFTER residents move in];

9. Train yourself to remember names and a few details about prospects. It is the cornerstone of good business;

10. Don't let the turkeys get you down. Blow off negative people and be in love with your product every day.


Betty Anne Anderson has been leasing apartments at Greenwin's flagship building, 88 Erskine Avenue, for 13 years. She previously worked in sales offices for some of the City's most exclusive buildings: The Cheddington, The Windsor Arms, and Queen's Quay. She was recognized by Greenwin in 1998 as their top Closer and is a 5-time nominee for FPRO Leasing Professional of the year.