Jay Cohen
Director, Operations
As Director of Operations, Jay oversees the operational practices and procedures of Greenwin's extensive residential portfolio of third-party clients across the GTA. Having graduated from McGill University with a Bachelor of Commerce Degree, Jay brings over three decades of experience to the role ranging in contracting, construction and property management.
At Greenwin, Jay has built a strong reputation for success based on his keen eye for detail and ability to consistently maintain client satisfaction. Working closely with Property Managers and internal teams, he is able to facilitate seamless implementation of operational best practices and policies across his portfolio.
As a passionate sports fan, you will find Jay supporting his Toronto teams and taking in concerts whenever he can.
Jessica Green
Director, Partnerships
Since 2006, Jessica has driven the communications and marketing mandates of Greenwin Corp. Year over year, she has enhanced brand recognition through award-winning marketing and communications campaigns that drive traffic to apartment buildings and solidify Greenwin's visibility in the housing marketplace.
As Director of Partnerships, Jessica oversees all strategic partnership programs for $3.3+ billion in real estate assets (including purpose-built, affordable and non-profit housing). In 2019, Jessica created Suite Stuff, a retention platform within Greenwin that includes Suite Deals (tenant perks and additional revenue streams), Suite Events (online tenant events) and Suite Love (a survey-based tenant relations initiative).
Her team focuses on the execution of public relations campaigns, marketing activations and community partnerships that fiercely protect and promote Greenwin's business and brand. Jessica is particularly passionate about creative direction, reputation management, talent development and the implementation of "one-of-a-kind" appreciation initiatives for our 75,000+ residents.
Career highlights include WXN's Top 100 Most Powerful Women in Canada; the Prime Minister's Volunteer Award; the Queen Elizabeth II Diamond Jubilee Medal; the Property Management Advertisement Award – Social Media; the Property Management Advertisement Award – Corporate Branding, and the Community Service Award of Excellence -- the latter three from The Federation of Rental-housing Providers of Ontario.
In response to a COVID-related increase in homelessness and domestic violence throughout the GTA, Jessica co-founded #one2give, which partners with local shelters to crowdsource essential items for individuals in critical need. Jessica spends her spare time flipping homes in Toronto and the GTA with her husband (and two kids in tow).
Jason Green
Director, Acquisitions & Development
Jason provides leadership to Greenwin's acquisitions and development team, providing strategic direction as Greenwin works to expand its portfolio of mixed-use, commercial and residential properties across Ontario and Quebec. During his time at Greenwin, Jason has been instrumental in the sourcing and execution of several significant property acquisitions.
Olive Trifunovic
Senior Director, Finance
Olive Trifunovic is a Certified General Accountant with more than two decades years of experience in the real estate industry. Olive takes a hands-on management approach to leading, mentoring and developing the company's Finance and Accounting teams. Key corporate functions within this role include daily accounting operations, the preparation of budgets and monthly financial statements, and financial reporting to clients, joint venture partners and owners. She also oversees the implementation of accounting systems as well as efficiency-based upgrades.
Over the years, Olive has worked with a diverse mix of landlords, developers and managers - both public and private - like Yonge Eglinton Centre Management Services, Starlight Investments, Centurion Apartment REIT and Translgobe Property Management.
Olive is an avid music enthusiast and supports a range of animal-rights charities both national and international.
Jenn Green
Director, Affordable Housing & Corporate Social Responsibility
In her role as Director, Affordable Housing and Corporate Social Responsibility, Jenn supports the strategic development and direction of Greenwin's affordable housing initiatives and spearheads the company's corporate social responsibility projects. Working with the community and stakeholders, she facilitates a deeper understanding of the intricacies of affordable housing, from inception through to construction and management.
Since joining Greenwin in 2015, Jenn has stood at the forefront of maintaining Greenwin's status as a leader in both corporate social responsibility and customer service. Jenn facilitates the rollout of digital innovation, process improvements and enhancement of the resident experience, ensuring that staff are well versed on all of Greenwin's latest initiatives. Through her work with Greenwin Cares, Jenn supports a broad range of community revitalization projects. She lives by the principle that it's our duty to leave a place better than we found it, guiding her team to always act with that principle in mind.
Jenn's passion for making the world a better place extends beyond her work at Greenwin. She is actively involved in Holocaust education initiatives with the March of the Living and its fundraising activities, and is a speaker with Carrying Testimony. She also serves as a committee member for the Nanny Angel Network, an organization dedicated to supporting families with mothers undergoing cancer treatment. Jenn holds an Honors degree in Business Administration from the Richard Ivey School of Business.
Lily Wong
Director, Greenwin Cares
As Director of Greenwin Cares, Lily manages the day-to-day operations of Greenwin's charitable and community development arm.
With over 23 years' experience in the property management and development industry, Lily has gained a reputation for her keen understanding of the needs of communities and her ability to implement charitable initiatives to meet these unique needs. She takes a hands-on approach to improving the quality of life for Greenwin tenants in some of Toronto's highest priority neighbourhoods, and has played an instrumental role in multiple successful revitalization and turnaround efforts.
Lily has held a diverse array of positions across the industry, she is able to use her expertise in the areas of operations, finance and strategic planning to expand the scope of Greenwin Cares and the number of communities it is able to serve. Today, GreenwinCares operates and supports a range of social programs throughout the GTA, and has raised over $6 million for charitable initiatives.
Lily holds a Bachelor of Commerce in Information Technology Management from Ryerson University. She is also dedicated to maintaining continuing education, which includes certificates in e-business, telecommunications, business management and human resources.
Lily's commitment to community revitalization extends far beyond her professional capacity. She is a member of Eva's Initiatives for Homeless Youth and is the Treasurer for her local chapter of the Girl Guides of Canada
Shaun Singh
Director, TCHC
As Director of Greenwin's Toronto Community Housing portfolio, Shaun oversees the unique day-to-day operations of a diverse portfolio of over 2,500 units. He also serves as Regional Director of Greenwin's Birch Housing portfolio, which provides affordable, quality housing to individuals, families and seniors in need across the GTA.
Shaun has a long history at Greenwin, starting his career at the company at just 16. Working during summers and on school breaks, he accumulated a breadth of experience in the industry before even getting his diploma. Shortly after earning his Bachelor of Arts in Psychology, Shaun returned to Greenwin to dive head first into the property management industry and hasn't looked back since.
In his spare time, Shaun enjoys cheering on Toronto's favourite sports teams and adding to his collection of vintage toys.
Sam Scalia
Regional Director, Quebec
Sam oversees the strategic direction, management, development and growth of Greenwin's residential platform for the province of Quebec.
Prior to joining Greenwin, Sam held key roles in the Montreal market, where he built a strong reputation for success through his involvement and expertise in the areas of acquisitions, dispositions, business development, negotiations, tenant and owner relations, operations, and financial planning for private and public investors. In addition to over two decades of formal experience in the industry, Sam brings a unique perspective to the table from having grown up in the high-rise and condo construction industry.
Sam holds certifications in Business and Property Management as well as a Builders License. In addition to this, he maintains a close eye on the pulse of the industry through memberships in the APCHA Builders' Association, CORPIQ Landlord and Tenant Association and Regie du Batiment Quebec Builders Licence.
Sam is also active in the sporting community. He enjoys interval cycling, ice hockey and was Ville St.Laurent Hockey League VP Operations and League Governor.
Derek Brovold
Director, Operations Non-Profit Housing
Derek oversees the intricate day-to-day operations and asset management of Greenwin's full non-profit and affordable housing portfolio, consisting of over 2,000 units. He received an Honours Bachelor of Arts in Economics from the University of Waterloo before starting his career in property management.
Since joining Greenwin as a Senior Property Manager in 2013, Derek has excelled at managing a core group of assets; establishing a solid track record with staff, clients and Board Members. In 2017, he was honoured by the B'nai Brith Affordable Housing Board for his outstanding service.
