TORONTO, September 5, 2012 - Greenwin Inc. (www.greenwin.ca), a leading Canadian landlord, property manager and developer, has officially announced a partnership with the international Pay it Forward Movement (PIF).

Greenwin is the first real estate firm to join PIF and the very first corporate sponsor of the new It’s Cool to be Kind (C2BK) program, which, through a simple white bracelet, promotes action-oriented pro-kindness awareness among school-aged children and young adults from pre-school to college worldwide. 

Says Charley Johnson, head of the PIF Foundation: "We are so excited about PIF's C2BK program and its potential to change the mindsets of children. With the support of Greenwin, our goal for this bracelet to become the new symbol of cool is already gaining traction in a big way."

C2BK was created to associate being cool and popular with being kind, accepting others and taking positive action in the form of random acts of kindness. The PIF bracelet, created and patented by Charley Johnson, was chosen as the new symbol of cool because it can be worn 24/7 by everyone. As well, it is affordable and can be easily shared as a way to encourage altruism.

"Greenwin's core focus is people. Our residents, our clients, our team and the neighbourhoods surrounding our properties are all affected by our company's actions," says Jessica Green, Director of Corporate Communications & Marketing, Greenwin Inc. "Given this potential to have such a profound effect on the lives of others, we have dedicated ourselves to a longstanding tradition of community-based philanthropy. Supporting PIF and the C2BK program fits seamlessly with our vision."

Greenwin's sponsorship will be providing bracelets for the program. All money collected will be put back into the purchase of more bracelets for more wrists around the world.

Contact:
Jessica Green, Director of Corporate Communications & Marketing, Greenwin Inc.
e: jgreen@greenwin.ca
w: www.greenwin.ca

About Greenwin Inc.
Greenwin owns and professionally manages residential and commercial properties throughout central and eastern Canada. Operating for more than 60 years in the marketplace, it is one of Canada's premier, full-service real estate firms creating successful communities by offering value to residents and owners alike. For more information, please visit our website, www.greenwin.ca.